When world famous Swiss chocolate manufacturer Lindt wanted to create an Easter event to promote their range they turned to Mansfields for the solution.
Mansfields not only created an Easter brand experience, but helped source the locations for the nationwide tour which included venues in London, Manchester, and Birmingham. The creative team came up with various themes such as a traditional Easter bunny hunt, face painting, crafts, and a small retail unit designed to look like a market.
The centre piece was an eye catching 8 metre high gold Lindt bunny which certainly helped draw the crowds in from afar plus of course the lure of delicious Lindt chocolate on offer!
The Easter bunny hunt area included especially commissioned props such as giant daffodils, wishing well, and toadstools.
In Birmingham the whole brand experience was transferred to an indoor space at the Bullring in Birmingham, proving how versatile the design and construction was.
The event was very well received by the public, and included competitions on Facebook which engaged with thousands of consumers.