To illustrate Ford’s design path for this car we created a design gallery showing products that inspired Ford Designers when creating the vehicle.
Items shown included a Specialized Racing Bike, an X-Bionic running jacket, Dainese Air Flex helmets, a Konstantin Grcic myto chair, Yeti Purity jacket and an Alurunner sled.
This particular launch was a big one, requiring 11 days to rig rather than the normal 6 or 7 days. Unusually our team had to remove an installation that we had put there on our last visit to this venue. We had constructed a gallery space to display artworks. The hotel liked it so much they wanted to keep it. Bizarrely, they also wanted to keep the new setup that replaced it. Clearly we are in the wrong business, perhaps we should develop our hotel makeover skills.
Other notable features included a Body Shell safety feature built over the top of a fountain, and extension to the restaurant to accommodate the journalists and a substantial Internet Cafe.