The Mansfields Design and MPressive teams were pleased to be called upon by Ford of Europe to support a VIP media event for the all-new Ford Focus RS at the company’s Lommel Proving Ground in Belgium. The two day event saw some of Europe’s most influential automotive journalists being given a technical briefing and passenger ride experience in the hot new All-Wheel-Drive Focus RS model, due to go on sale early in 2016.
The Mansfields team spent the weekend ahead of the event shooting video footage using both a camera tracking vehicle and aerial drone to create a series of sequences that attending journalists could take away to use in their own outlets. The passenger ride for each guest was also captured on Go-Pro cameras mounted in the cars and this footage was also provided to them.
In addition, the Mansfields and MPressive teams created the technical presentation, an event-opener video and several technical exhibits for the event, as well as providing the on-site equipment and facilities to present the story of the car to four groups of journalists over two days.